Leadership

A Global Creative and Strategic Leader

With over 15 years of experience across Lagos, London, and Miami, Tosan has created brand, market, and platform value worth over $200M. He blends strategy, market insight, and cultural fluency to drive sustainable development for both startups and global brands.

Storytelling Capital as a Growth Engine

Tosan champions storytelling capital—treating a brand’s narrative as a critical business asset. This approach builds trust, creates emotional resonance, and drives measurable progress, whether in $150M+ market entries or high-performing campaigns.

A Connector With a Global Network

He has facilitated financing and partnership deals by linking the right people, ideas, and opportunities. His network spans Africa, the Americas, and Europe, advancing both strategic and financial goals.

Proven Leadership, Recognized Results

From launching platforms that reshape consumer engagement to achieving double-digit growth in new markets, Tosan’s leadership is decisive and collaborative. His work has earned Cannes Lions recognition and features in Adweek, showcasing a career built on development and progress.

On the Ground, Around the World

From emerging cities to established markets, Selina has worked in environments where local nuance matters. Whether mapping consumer behavior in São Paulo, supporting NGO initiatives in Nairobi, or analyzing cultural trends in Milan, she blends global vision with regional understanding.

Strategy Meets the Story

For Selina, data and strategy only matter when they become a compelling story. She transforms raw insights into purpose-driven action, ensuring every initiative starts with a clear understanding of “what’s really happening” before building context, strategy, and execution.

Culture, Community, Connection

Selina’s work with NGOs reflects her belief in meaningful relationships over transactions. She partners with local leaders to design programs that are relevant, respectful, and rooted in lived experiences, laying the groundwork for sustainable growth.

Behind the Scenes, On the Frontlines

Selina values the progress made in moments that don’t make headlines. Whether in quiet stakeholder meetings, community workshops, or deep data reviews, she thrives where strategies evolve and lasting development takes shape.